Corporate Social Responsibility
What is Corporate Social Responsibility?
Corporate Social Responsibility (CSR) is a organisation’s understanding of how your business impacts the wider community and using that impact in a positive way. To support the community from which their organisation trades, purchases and recruit, many develop relationships and projects in collaboration with local charitable projects.
Why should my business get involved?
- Increases company pride, staff retention and makes it easier to recruit
- Employees are better motivated and more productive
- Creates positive PR leading to customer brand loyalty
- Develops a healthy community which is essential to business
- Understanding the wider impact of your business can help you develop new products and services
- It can make you more competitive
- Helps ensure you comply with regulatory requirements
How will the community benefit through my business involvement?
- Exchanging ideas and skills
- New volunteers
- Financial support for meeting community needs
- Build capacity to provide services that otherwise might not be possible
- Supports the quality of life in the community
How can my business get involved?
- Time — through employer supported volunteering
- Skills — providing specific business skills and expertise or mentoring
- Resources — donating materials, equipment or services
- Money — payroll giving, sponsored activity and tax efficient donations, match funding i.e. helping to support a wider range of grants for groups
Find out how IKEA Manchester met its CSR goal by reading this case study.